I was against going for website for my own small business. While surfing the net one day, I realized that even smaller business people are also on the web. When I spoke to my cousin, she advised me to go for a professionally designed website or not to go for a website at all. She further explained me.
There might be many customers looking for your product. You are not aware of this and you are loosing your prospective and potential customers. That is the hidden market. It is up to you to explore those hidden markets. Website is the answer to identify those hidden customers. A website is your brand ambassador and should be able to create a very good impression about your business. Then only viewers will be interested and will have better traffic to your site. A shoddily designed website will ruin your business.
After discussing with some more friends, I learn the basic rules of having a rewarding website.
The web page should be able to give sufficient information to the viewer, providing not only the basic information but also some graphics. Because, a picture is a thousand words. The text font and size should be easy on the eye and the narration should be interesting. The black text on a white background is the best. A black ground with text in red / blue / yellow etc will cause strain to the eyes of the viewer and he will jump out of your site/ Then only the viewer will go for further details. (Like soaps on Tube and suspense thrillers) If the site is boring, well, I know the consequences.
To have very good website, I realized that I should hire a professional and experienced web designer. But fining a good web designer is not as easy as I thought. Again after sieving many sources, I could find designer and checked his earlier works.
The designer further enlightened me that the website should be available in all formats.
He also told me not to put restrictions like “Register now…….” Many viewers are just not interested in such restricted sites.
Now I am happy to have got a professionally designed website of my own.
And I am not looking for a sudden and immediate windfall.